Email is still the old reliable, ranking first in ROI among other marketing channels. But that doesn’t mean there aren’t good and bad ways to go about using it.
Email is a preferred channel not only by businesses but also by consumers because email is one of the few digital channels that give consumers enough control. It is permission-based. They can choose when to open a message or sort them by categories. Email marketing also offers consumers the freedom to unsubscribe to stop receiving regular e-newsletters.
Email marketing is only as effective as the strategy behind it. The very essence of email marketing is to create a professional appearance and engagement with sense of value and relevancy.